Featured on over 500 media outlets...
Become the obvious choice in your market without doing more marketing
Watch this breakdown of how 213+ business owners became the recognized authority in their category by authoring a category-defining book, 100% done-for-you.
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Hi, I'm Steve Gordon
I'm Steve Gordon, bestselling author of 5 books and founder of Million Dollar Author.
I've helped 200+ entrepreneurs transform their businesses through strategic book creation, including Wall Street Journal and New York Times bestselling authors.
Our "Better Than Ghostwriting" method has a 99.5% success rate because we focus on intellectual property development, not just writing.
Many clients completely rebrand their business around the frameworks we help them discover.
They don't just get a book—they get valuable IP that becomes their competitive moat.
"We thought we knew our own expertise, but the Better Than Ghostwriting process revealed intellectual property we didn't even know we had. The book opened doors we never thought possible, and the IP we developed became our competitive moat."
"This book has been a game-changer for my practice. I sent two emails about my life insurance book—could there be a less interesting topic?—and 52 prospects immediately responded. 37 showed up for my webinar. 11 booked appointments and bought expensive policies. But more importantly, I now have a clear methodology that no AI can replicate."
"The strategy sessions alone were worth the entire investment. I discovered frameworks and processes I'd been using intuitively for years but had never articulated. Now they're my proprietary IP, and my competitors can't touch what I do."
Common Questions
1. Who is this actually for?
Professional services owners doing $250k–$10M in revenue who already have a real client base, real expertise, and a real reputation in their network, but who are tired of being the engine that runs business development. You've already tried the obvious things (LinkedIn, referrals, ads, content), and most of them work while you're working them and stop the day you stop. If that's familiar, you're who we built this for.
If you're earlier in the curve, pre-revenue, building your first offer, or chasing the bestseller for its own sake, there are better options for you than this. We'll tell you on the call if that's the case.
2. Will I be pitched on the call?
At the end, if it makes sense, our team will share what working together looks like. If it doesn't, they'll tell you that and you'll leave with a clearer picture of your book strategy than when you started. We've turned away plenty of people who weren't a fit, that's why our success rate is what it is.
"Within five hours of my book going up on Amazon, I got an email from a client that turned into a $38,000 contract. By week six, $100,000 in revenue."
3. Who actually writes it — and will it sound like me?
We do. Specifically: a team of writers who are trained in direct-response copywriting and who write fiction on the side (this is key). They interview you over 5–10 hours, then draft the book in your voice. You review, redline, and approve. The voice is yours; the heavy lift is ours.
This is the part most authors don't realize is possible. The reason it works is that the writer's job is to extract your thinking, not impose theirs.
4. What's the real time commitment?
5 to 10 hours of interviews, spread over a few days or a few weeks depending on your schedule. Plus review passes on the draft and cover. Total, you're looking at hours of your time across the 90-day build... not weeks, not months.
Most clients describe it as "the easiest big project I've ever done." If your time math is "I don't have 6 months to write a book," good... neither do we. We built the process so you don't have to.
5. How does this work with my existing firm / brand / book of business?
The book is built around your name and your expertise. It positions you as the recognized authority on a specific category of problem. It works whether you operate as a solo professional, a partner in a firm, or the founder of a multi-person team.
We do the positioning work upfront, that's part of the methodology, so the book reinforces what you've already built, not pulls against it.
6. What happens on the call?
20 minutes with a member of our team. They'll ask you about where you are right now, what you've tried, and what you want the next 12 months to look like. They'll be straight with you about whether the way we work is the right fit for your situation.
If it is, they'll walk you through what working together looks like. If it isn't, they'll tell you that too... we've turned away plenty of people who weren't a fit. That's why our success rate is what it is.
No deck. No 47-question intake. Just a real conversation.
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